To talk about the 2016 film Love & Friendship we have to tell the story of Lady Susan, the Jane Austen novella it’s based off of. At the time of Austen’s death, this early work was both unpublished and untitled. Thus changing the name for the film seems fair enough, though exchanging Lady Susan for Love & Friendship, already the posthumously-assigned title of an entirely different piece of Austen’s juvenilia is really confusing. The marketing team probably did it to get that familiar ‘Noun & Noun’ Austen Title Formula on the posters. According to Jane’s Fame, Claire Harman’s excellent survey of the history of Austen reception, this was already a noted, copied characteristic of her work in 1821, only four years after her death.
The exact period of Lady Susan’s composition remains a matter of some debate. William Baker’s Critical Companion to Jane Austen: A Literary Reference to Her Life and Work proposes drafting dates ranging from between 1795 to 1805, as well as providing an incredibly useful synopsis of major critical readings of the novella. What we can know definitively is that Lady Susan was first published in 1871, when it acquired its current title, by Jane’s nephew, James Edward Austen-Leigh, “as an appendix to the second edition of his A Memoir of Jane Austen”. (p. 124)
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